Pedro lives in San Juan, Puerto Rico, and works as a Senior Brand Strategist at dpbrands.studio. In his free time he likes to run skates, ride motorcycles, and play video games.
I knew I was destined to become a designer when I discovered my passion for branding. As expected, typography has always been a vital tool in my design and animation process. But little did I know that one day, I'd find myself delving into the world of design as a typographer. It all started back in 2020 when I was exploring new paths in my design career. What started as curiosity, became «amor verdadero». And not just because letters are beautiful, but because together they’re codes made of lines and space. I must say, the intricacies of human language processing never cease to fascinate me! It's incredible how we’re capable of transforming these beautiful codes into thoughts and meaning through writing systems. To me, type design is all about exploring how far I can stretch the possibilities of each letterform to convey emotion and context.
In term of style, I often find myself creating fonts with bold and daring personalities. Each project I take on is a challenge of uniqueness. How different I can make one font from another will always be my drive. Additionally, as I've gone deeper into the subject matter, I thrive to achieve better and higher quality typefaces. I've also developed a newfound appreciation for other writing systems. In particular, the Cyrillic alphabet has captured my heart. Unlike Latin, it's a writing system that's still evolving and being perfected to this day. I see it as an opportunity to contribute meaningfully to the world of type design —and the evolution of typing. Moreover, collaborating with others always brings me joy and a sense of belonging to a larger creative community.
My dream is to continue crafting language tools that help brands and people alike express themselves in their own unique way.
— P.